AI and Automation software tools have been revolutionizing the eCommerce industry. Transforming online shopping and offering smarter solutions to running a digital business at scale.
Projected to surpass $4.3 trillion in retail e-commerce sales, eCommerce worldwide continues to show a steep rise.
This creates a competitive environment for businesses…
Forcing them to deliver faster, smarter, and more tailored experiences to customers.
Since the Traditional way of operating is struggling to meet the growing demands, eCommerce Automation Software has become a necessity.
Fortune Business Insights also estimates that the global retail automation market is going to grow from $24.36 billion in 2024 to $64.09 billion by 2032 at a CAGR of 12.9%.
Business leaders that have been embracing these technologies are aiming to lead in the highly highly competitive, customer-oriented digital economy.
In this blog, we will be listing the top 9 eCommerce automation tools and give you tips on how to introduce them into the system. Lastly, we will help you understand how to select the right tool for your unique eCommerce business.
1. Shopify Flow
One of the most popular eCommerce automation platforms. Shopify Flow is used by millions and millions to help automate tasks and processes within their stores and across their apps.
Not only does this tool monitor your store for events but it also lets you create a sequence of actions that are taken in response.
| Category | Service |
| Order Management | Automate order tagging and handling |
| Customer Management | Segment and tag customers based on behavior |
| Inventory & Product Management | Automate stock-based actions |
| Marketing & Merchandising | Trigger campaigns and discounts based on behavior |
| App Integrations | Seamless workflows across popular Shopify apps |
| Internal Task Automation | Notify teams and assign tasks |
| Custom Workflow Creation | Build tailored automation using triggers, conditions, and actions |
Pricing: FREE
2. HubSpot Marketing Hub
Hubspot, founded in 2006, helps companies grow better with inbound marketing. They have 15 global offices with over 8,000 employees dealing with over 200,000 customers.
HubSpot Marketing Hub happens to be an all-in-one marketing automation platform. It helps businesses attract, engage, and convert leads into customers.
Furthermore, this hub boosts various marketing activities such as lead generation, social media marketing, email marketing, and SEO.
| Category | Service |
| Lead Generation | Forms, pop-ups, live chat, and landing pages to capture leads |
| Email Marketing | Create, personalize, and automate email campaigns |
| Marketing Automation | Build automated workflows for nurturing leads and customer engagement |
| Lead Management & Segmentation | Segment contacts and manage lists based on behavior, lifecycle stage, or custom properties |
| Content Management | Manage blogs, website pages, and dynamic content tailored to visitors |
| Social Media Management | Schedule, publish, and monitor posts across multiple social platforms |
| SEO & Content Strategy | Optimize content with built-in SEO tools and topic clustering |
| Analytics & Reporting | Track campaign performance, website traffic, and ROI with detailed dashboards |
| Ad Management | Create and manage ads on Google, Facebook, Instagram, and LinkedIn |
| A/B Testing | Test different versions of emails, landing pages, and CTAs to improve performance |
| CRM Integration | Sync with HubSpot CRM for unified marketing and sales data |
| Custom Events & Tracking | Track user actions across your website or app |
Pricing:
- Free: $0/month
- Starter: $20/month per seat
- Professional: $890/month (3 seats included)
- Enterprise: $3,600/month (5 seats included)
3. Optimizely
With over 700 partners and nearly 150 employees across 21 global offices, Optimizely is famous for its digital experience platforms.
It empowers businesses to test and optimize their digital experiences through A/B testing, personalization, and content management. From supporting marketers to product teams in managing content, Optimizely does it all.
Lastly, it enables data-driven decisions and delivers customized user experiences across digital channels.
| Category | Service |
| Experimentation & A/B Testing | Create and run A/B, multivariate, and multi-page tests to optimize user experiences |
| Personalization | Deliver targeted content and experiences to different audience segments |
| Content Management (CMS) | Manage and publish digital content with a headless or hybrid CMS |
| Feature Management | Roll out, test, and control new features using feature flags |
| Recommendations | Deliver AI-powered product or content recommendations based on user behavior |
| Analytics & Insights | Track user behavior, analyze experiment results, and measure performance |
| Commerce Optimization | Test and personalize commerce experiences to improve conversions |
| Customer Data Platform (CDP) | Unify customer data from multiple sources for better targeting and segmentation |
| Workflow & Collaboration | Manage marketing projects and content production with integrated workflows |
| API & Developer Tools | Access APIs and SDKs to integrate experimentation and personalization into custom platforms |
Pricing: Available Upon Request
4. Omnisend
Another popular eCommerce automation platform, Omnisend focuses on email and SMS marketing. Not only does it help online shop owners to automate their marketing efforts but also personalize customer communications. Ultimately driving sales!
Omnisend offers various services including email templates, automation workflows, etc.
| Category | Service |
| Email Marketing | Drag-and-drop email builder, customizable templates, dynamic discount codes |
| SMS Marketing | Global SMS campaigns, automation, two-way messaging, scheduling |
| Web Push Notifications | Browser-based alerts for promotions, cart reminders, and updates |
| Marketing Automation | Pre-built workflows (e.g., welcome series, cart recovery), visual automation editor |
| Audience Segmentation | Behavior-based segmentation, lifecycle stages, custom tags |
| Multichannel Campaigns | Integrate email, SMS, push notifications, Facebook Custom Audiences, Google Customer Match |
| Product Recommendations | AI-driven suggestions, personalized product blocks in emails |
| Forms & Popups | Signup forms, exit-intent popups, gamified forms (e.g., scratch cards) |
| Analytics & Reporting | Campaign performance metrics, automation reports, contact activity tracking |
| Integrations | Native integrations with Shopify, WooCommerce, BigCommerce, Wix, and more |
| Product Reviews (Shopify) | Collect and publish customer reviews directly within Shopify |
| Security & Compliance | Two-factor authentication (2FA), GDPR compliance tools |
Pricing: Ranges from $0 – $41.30 per month
5. REVEAL by Omniconvert
REVEAL by Omniconvert is a Customer Value Optimization platform designed to help businesses grow.
From understanding customer needs to leveraging customer insights, this platform enables brand owners to make data-driven decisions. This increases retention, boosts lifetime value, and reduces churn.
Moreover, REVEAL seamlessly integrates with well-known eCommerce platforms including Shopify. It also allows businesses to identify their most profitable customer segments, and optimize the customer journey for long-term success.
| Category | Service |
| Customer Segmentation | RFM (Recency, Frequency, Monetary) segmentation to identify customer value groups |
| Customer Analytics | Insights into Customer Lifetime Value (CLV), retention rates, and buying behaviors |
| Net Promoter Score (NPS) | Automated pre- and post-purchase NPS surveys to gauge customer satisfaction |
| Product Performance Analysis | Real-time reports on best and worst-performing SKUs based on customer data |
| Marketing Automation | Integration with email platforms (e.g., Klaviyo) for personalized campaigns based on customer segments |
| Audience Building | Creation of dynamic audiences for targeted advertising on platforms like Facebook and Google |
| Predictive Insights | Forecasting customer behavior to inform retention and acquisition strategies |
| Cohort Analysis | Tracking customer groups over time to assess behavior and value |
| Integration Capabilities | Seamless integration with tools like Shopify, Klaviyo, Gorgias, Google Ads, and Facebook Ads |
Pricing: 30 Days Trial. $299 per Month.
6. Zendesk
Zendesk stands revolutionary in the eCommerce industry, transforming how brands engage with customers. At Zendesk, they have been ensuring faster response times and personalized services.
Their suite of automation tools enables the streamlining of customer service, sales, and support processes. These tools help automate repetitive tasks, manage tickets, and more, leading to increased efficiency and productivity.
| Category | Service |
| Ticketing System | Centralized platform to manage and track customer inquiries across multiple channels. |
| Multi-Channel Support | Integration of email, chat, voice, social media, and web forms into a unified interface. |
| Live Chat & Messaging | Real-time communication tools, including AI-powered chatbots and messaging apps. |
| Knowledge Base & Help Center | Self-service portals with articles, FAQs, and community forums to reduce support requests. |
| Automation & Workflows | Streamlining repetitive tasks with triggers, macros, and automated ticket routing. |
| Analytics & Reporting | Dashboards and reports to monitor performance, customer satisfaction, and agent productivity. |
| AI & Machine Learning | Intelligent tools for predictive analytics, sentiment analysis, and automated responses. |
| CRM Integration | Seamless connection with sales and customer relationship management platforms. |
| Customization & Branding | Tailoring the support experience with customizable themes, fields, and workflows. |
| Mobile Support | Mobile applications for agents to manage tickets and communicate on-the-go. |
| Security & Compliance | Features ensuring data protection, privacy, and compliance with industry standards. |
| Third-Party Integrations | Compatibility with various apps and services to extend functionality. |
Pricing: Starts at $19 per month
7. ShipStation
Quite the talk of the town, ShipStation is a popular web-based shipping software among retailers. With over 13 years of experience and over 180 integrations and partners, this eCommerce platform has been driving business towards success.
Furthermore, ShipStation helps ecommerce retailers process, fulfill, and ship orders from marketplace and shopping carts.
| Category | Service |
| Shipping Management | Automate shipping processes, compare carrier rates, and print labels for multiple carriers. |
| Order Management | Centralize orders from various sales channels into one platform for streamlined processing. |
| Inventory Management | Track and manage inventory levels across multiple warehouses and sales channels. |
| Warehouse Management | Optimize picking, packing, and shipping workflows within warehouses. |
| Returns Management | Simplify the returns process with branded portals and automated return labels. |
| Branding & Customer Engagement | Customize packing slips, tracking pages, and notifications to enhance brand consistency. |
| Analytics & Reporting | Gain insights into shipping performance, costs, and customer satisfaction metrics. |
| Integrations | Connect with over 180 shopping carts, marketplaces, carriers, and fulfillment services. |
| Automation & Workflows | Set rules to automate tasks like carrier selection, service level, and package type. |
| Professional Services | Access expert consulting for shipping strategy, platform training, and dedicated support. |
Pricing: Ranging from $9.99 per month to $399.99 per month
8. Zapier
Zapier is an eCommerce automation tool that branches out to over 6,000 apps enabling users to streamline workflows without the need for coding. This tool allows businesses to more than just update their inventory, but also sync order data, send customer emails, etc.
Moreover, Zapier happens to be accessible for non-technical users because of its intuitive interface, saving eCommerce teams time and reducing manual errors.
All in all, Zapier helps improve operational efficiency, encourages scalability and integrates seamlessly with various big shot eCommerce tools such as PayPal.
| Category | Service |
| App Integrations | Connect over 8,000 apps to automate workflows without coding. |
| Workflow Automation | Create automated workflows (“Zaps”) that trigger actions across apps based on specific events. |
| AI Automation | Build AI-powered workflows, agents, and chatbots to enhance automation capabilities. |
| Custom Interfaces | Design custom interfaces and dashboards to interact with your automated workflows. |
| Data Management | Utilize tools like Tables and Storage by Zapier to manage and store data within workflows. |
| Developer Tools | Access built-in tools like Code by Zapier and Webhooks to extend functionality with custom code. |
| Scheduling & Delays | Automate tasks on a schedule or introduce delays between actions using built-in utilities. |
| Conditional Logic | Implement branching logic in workflows using Paths to handle complex scenarios. |
| Email & SMS Utilities | Send emails and SMS messages directly through Zapier’s built-in services. |
| Analytics & Monitoring | Monitor workflow performance and manage tasks using Zapier Manager and reporting tools. |
Pricing: Starts at $0 per month. Contact for Pricing.
9. Klaviyo
This automation tool was established to improve customer engagement and drive revenue through email and SMS marketing. Klaviyo, combined with marketing automation, analytics, and customer service, creates a unified solution. Creating a scope for businesses to know their customers and grow faster.
With its countless features, Klaviyo helps businesses send tailored messages to customers based on their data, behavior, and preferences. This personalization enables businesses to create more compelling and targeted marketing campaigns.
| Category | Service |
| Email Marketing | Create, personalize, and automate email campaigns using a drag-and-drop editor and pre-built templates. |
| SMS & Mobile Marketing | Send targeted SMS and push notifications, including automated SMS conversations and mobile app messaging. |
| Marketing Automation | Build automated workflows triggered by customer behaviors, utilizing AI-powered tools like Flows AI. |
| Customer Segmentation | Segment audiences based on behaviors, preferences, and predictive analytics for targeted marketing. |
| Customer Data Platform (CDP) | Centralize and unify customer data from various sources to create comprehensive customer profiles. |
| Analytics & Reporting | Gain insights into campaign performance, customer behavior, and predictive metrics like CLV and churn risk. |
| Web Forms & Lead Capture | Design and deploy customizable forms, including pop-ups and embedded forms, to capture leads and grow your audience. |
| Product Reviews | Collect and display customer reviews to build trust and inform potential buyers. |
| Customer Service Tools | Utilize features like the Customer Hub and Unified Inbox to manage customer interactions and support. |
| Integrations & APIs | Connect with over 350 pre-built integrations, including eCommerce platforms like Shopify and Magento, as well as advertising and loyalty programs. |
Pricing: Free Plan. Starting at $45 per month.
Tips on How to Introduce eCommerce Automation Software to Your Business
STEP 1: Identify and Prioritize Automation Tasks
Start with identifying tasks that time up a lot of your time or are vulnerable to errors,
For instance, inventory management, order processing, customer service, marketing, and financial reporting.
Look out for areas that you think have the most potential for improvement.
Then, analyze how introducing automation can boost efficiency, cut costs, and enhance customer experience.
STEP 2: Choosing The Right Software
So, we always start with assessing our business needs, same goes for eCommerce.
Next, you have to make sure that the software that you are planning to choose can seamlessly integrate with your existing platforms and other tools you are using.
Then, you have to think about scalability through and through. Afterall, the tool has to be able to grow along with your business and handle increased traffic and complexity.
Before settling on any tool, make sure it fits your budget and offers the necessary features.
Lastly, do your own research, look out for customer reviews and software with strong customer support.
STEP 3: Implement Automation Gradually
To start introducing automation, you need to start small. Automate simple, repetitive tasks before you hit the big guns.
Make sure your goals are as clear as day.
Then, create a detailed plan which includes testing, team training, and data migration.
During this introduction, it’s best to keep track of how the eCommerce automation software is performing and where improvements might be necessary.
It is important that you audit and fine-tune your systems regularly.
Last tip, start introducing the new venture in one department or process. This stance eases the transition and ensures smoother adoption across the business. It is also known as the phase approach.
Conclusion
The importance of Ecommerce automation software is quite evident in the recent trends. Diving into some of the best eCommerce automation tools can help you understand what exactly you are looking for.
In this blog, we also shared some tips on how to introduce automation to your eCommerce business, including how to choose the right automation software for you.
If you want to catch up to the competition, get on track, choose your eCommerce Automation Software today and get automating!
